The Matsui

Along the Sea of Japan in Tottori, Japan, The Matsui carries the name of Matsui Shuzo, a house founded in 1910 with roots in sake. A whisky licence arrived in 2015, and by 2017 copper pot stills were running—modern whisky made with a deliberately unhurried mindset.

Water is part of the signature: spring water filtered through volcanic layers of Mt. Daisen is used to bring the spirit to strength and keep the profile clean. Then the casks speak, with rare Mizunara oak taking a starring role—difficult, aromatic Japanese wood—while bourbon and sherry barrels provide the backbone. Even the labels often nod to Japanese art, reinforcing that sense of place. The stated philosophy is simple: whisky ‘to be loved by everyone’. In the glass that reads as poised clarity, quietly powerful, and unmistakably Japanese in its restraint.

The Matsui

Along the Sea of Japan in Tottori, Japan, The Matsui carries the name of Matsui Shuzo, a house founded in 1910 with roots in sake. A whisky licence arrived in 2015, and by 2017 copper pot stills were running—modern whisky made with a deliberately unhurried mindset.

Water is part of the signature: spring water filtered through volcanic layers of Mt. Daisen is used to bring the spirit to strength and keep the profile clean. Then the casks speak, with rare Mizunara oak taking a starring role—difficult, aromatic Japanese wood—while bourbon and sherry barrels provide the backbone. Even the labels often nod to Japanese art, reinforcing that sense of place. The stated philosophy is simple: whisky ‘to be loved by everyone’. In the glass that reads as poised clarity, quietly powerful, and unmistakably Japanese in its restraint.